Come on in, take a load off - hell, take
your pants off while you’re at it.


This is your Local Cellar, a customised wine case company celebrating New Zealand’s delectable varieties region by region and relishing in the joys of consuming them at home;

A place where you can throw on a guilty pleasure, tell borderline jokes and drop in a swear word or seventy. Because we’re not here to judge or overwhelm with not-so-fun facts and drinking how-to’s, we’re here to take you on a journey of discovery and deliver personalised cases of quaffable New Zealand wine - with a few good surprises along the way.

Discover the current drop (and the current region), fill out our Wine Quiz, learn about the wonderful world of wine (without the boring bits) and let us take you on a wine tour at your house.


Current drop; Central Otago

You don’t need to be a wine buff to know Central Otago makes bloody good wine. Sure, there are the big names with their quaffable Pinots (think Maude, Peregrine ..- did we say too much?), but dig a little deeper and you’ll discover a diverse community of wineries that have their own style and sass. Or you could just let us do the digging for you, with the first of our Central Otago limited edition releases taking you on the best kind of journey imaginable.


Next up, Hawkes Bay baby.

After an in depth journey through Central Otago including a series of limited edition releases, we’ll let you know when the next region is ready to explore. For now, you can fill out our Wine Quiz and sign up to get first dibs.


Oh, you should have;
The custom wine gift box, delivered.


The only thing better than opening a customised case of New Zealand wine, is opening a customised case of New Zealand wine that someone else paid for. If you’re looking for the perfect gift for a friend, family member, co-worker, client or that disgruntled lady you backed into yesterday, look no further.


We heard it through
the grapevine

“Ten short questions and the Local Cellar figured out what I like better than seven ex-boyfriends did in nine years. Local Cellar wine pickers, if you’re reading this, call me.”

“Won’t be buying Local Cellar again. Drank their recommended wine, literally became a demi-god which has some cool perks but the power has gone straight to my head, don’t know if I’m cut out for this kind of responsibility.”

“Not saying the wine that Local Cellar recommended is the elixir of eternal youth, but I’m also not NOT saying it’s the elixir of eternal youth if you know what I mean…”

“Beyoncé came to me in a dream and told me to try Local Cellar. Honestly, just when you think she can’t get any better.”


Spread the good word, get rewarded With Local Cellar Wine Dosh

Buy a customised case of Local Cellar wine online? Get Wine Dosh. Share a link with your loved ones who go on to purchase wine because of your fine gesture? Get Wine Dosh. Tattoo the ‘Local Cellar’ logo on your left boob? Get Wine Dosh! Long story short, whenever you make us happy, we make you happy with discounts, gifts and other yummy stuff.

start earning

@Localcellar by the gram